I have never seen those cigarettes boxes before, never in Japan.
Pictures of blood, nasty lung, dead (?) people in hospital.
(I’ve also seen in Thailand, other EU countries, can’t remember in USA…are there?)
Japan has this “you have to read the atmosphere.” things, that can be hard for gaijins.
I think it’s a beauty of being sensitivity, but of course it depends on the situation.
It’s good to be direct sometimes…like this cigarette boxes!
Especially being visual is a powerful punch.
I’m waiting for some company will make a Cancer-Death-Metal (like the Finnish band who won Eurovision years ago), puking splashing blood picture like a splatter movie on the cigarette box- WIN!!!!